"It may be hard for an egg to turn into a bird.... We must be hatched or go bad." C. S. Lewis
Restructuring and changing your business and operating model can be one of the most disruptive activities your company will face. You need your employees to stick with you and stay committed or loose them and your clients to the competition. We can provide your company with proven communications techniques and change management strategies to keep employees and clients engaged and committed through the change and beyond.
No matter what type of business, an acquisition impacts the employees, clients and investors of the acquired and the acquirer. Winning the hearts and minds of employees, strong positioning of the deal and the communication strategy will be why the combination is a high-flying success or without - a rotten egg. We have decades of experience in acquisition integration communication strategy from deals less then $100 million to deals that exceed $3 billion.
Is your marketing and communication team an integrated and effective part of your business? Does your communication team understand the "purple cow" of your business or are they order takers? Is your communications team measuring business outcomes of their efforts or numbers of activities performed?
We can quickly assess strengths and areas of improvement to help your marketing and communications team be an integral part of your profitable growth strategy.